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Why is content marketing important?

Content marketing has now established itself as an important marketing component in almost all companies, bringing benefits that would be difficult to achieve with other tools. Content marketing is a cost-effective, sustainable marketing method that informs your target group, answers their questions in an advisory and entertaining manner, and strengthens their trust. With content marketing, you convince them of your service offering and win and keep customers. Content marketing helps the business generate better leads, more conversions and more sales, but only if you do it right. We show it in the following article.

How to use content marketing the right way and use it profitably

1. Build a relationship with content marketing on your own platform

Content marketing is about creating relationships with your potential customers. And where does that take place? On their own website, of course, and through expert content published there. Unlike social media marketing, where the platforms belong to Twitter or Meta, the website of your own content marketing belongs to you. When you publish on your website, you own all the content that is there. In the social networks, their content can be gone one day and all the invest (content, staff) with them. For this purpose, with content in social networks you are always bound to the conditions there, so either the alignment or the pitfalls of algorithms.

2. Own content creates trust

When consumers feel well-informed, they can be more positive about a brand in the long run. Content that is created for a specific audience and tailored to their questions and problems counts as a trust factor, according to studies. Furthermore, content marketing is primarily not about selling, but about helping. When you consistently help your audience with useful, personalized content, you demonstrate not only your brand's expertise, but also their understanding. Content marketing, by definition, is a marketing method focused on nurturing customer relationships. Using helpful, valuable content targeted to their needs, interests, desires, and problems builds and strengthens relationships with target audiences. When potential customers continually interact with a brand's content tailored specifically to them, trust grows and deepens.

3. Using content marketing to generate higher-quality leads.

By definition, high-quality leads are people who come across your brand and content and have a high chance of converting into customers. On the one hand, they have the potential customers who already know your brand and value its expertise. On the other hand, they are potential customers who have a problem and find the solution with you. But they have to find it first and that's where SEO comes in: search engine optimization and content are a powerful combination. Targeting keywords with the right search intent in your content leads to leads looking for the answers or solutions you provide.

In their searches, people use specific terms or phrases that provide important clues about how close (or far) they are to making a buying decision. Brands can leverage this information with content marketing. For example, a hotel could use the keyword "wellness destinations" in its content. It could use this in a blog with the theme "5 Wellness Destinations to Relax" and include its location as one of the options. Of course, the optimum now would be for the blog article to appear on the first page of Google search results, thus attracting searchers who are in the consideration phase and are looking for or want information about vacation travel. Zack you have the customer on a leash and captured with strategic calls-to-action (CTAs).

4. Content helps with search engine placement.

Consistent, high-quality content is an important factor for good search engine rankings. A website with this type of content is more useful and appealing to its visitors, which the search engines, first and foremost Google, also honor. The first position in Google's organic (non-paid) search results has a click-through rate of 39.6 percent, studies show. The No. 2 organic position has a CTR of 18.4 percent. And if you scroll all the way down on the first page of Google, positions 9 and 10 have a drastically lower CTR of about two percent, by the way, about the same as the paid search ads that sometimes appear at the top of Google before the organic results. People usually scroll past the ads to find the organic results!

5. Content marketing has a better ROI than traditional marketing.

Traditional marketing usually relies on advertising, which in turn relies on a pay-to-play model. The moment you stop paying for advertising to appear where you want it, it disappears and with it your visibility. Content marketing, on the other hand, focuses more on the upfront cost of content creation. Once a post is created, published and distributed, you don't have to pay for its existence or visibility, in the strictest sense. Costs for hosting the entire platform are incurred, of course, and possibly costs if you do content marketing with valuable sponsored posts.

Interesting are findings from various studies according to which companies with blogs generate more leads than companies without blogs. Also, the traffic and the number of indexed pages on Google increases.

6. Content or advertising? What is better received? And what is seen better?

Take a look at yourself: How quickly do you click away YouTube ads or just keep scrolling through ads on news portals while you might get stuck on one or two articles. Various studies have found that people prefer to read an article about a company than to be bombarded by an ad.

Yes advertising works, the fact is not to deny. But don't forget that millions of website visitors don't see your ads with ad blockers either, because they block them. Content marketing addresses all of these things and provides consumers with content when and where they need it.

And look at your competitors and rivals, they are certainly using this method.

7. New way of promoting goods

Also, a new way of promoting goods is entering the market - the subscription services business model, which can be organized by Subbly. It has a number of advantages that will definitely interest both the advertiser and the buyer.

1. Product selection
2. Operational focus
3. Seles intent
4. Integrated customer journey
5. Customer type
6. Integrated business model

Conclusion

With well-done content marketing, they're playing right up front in terms of visibility and trust for their own company or products. Content marketing includes your own helpful content on your own website, but also recruited, purchased so-called "sponsored posts" on external sites, which once again promote their own actions. This mix is what makes it work.

 
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